Research on the Influence of Psychological Factors on Travel Behaviour Choices During and After the COVID-19 Pandemic: A Case Study in Nanhai District, Foshan, China

Zhonghai Jiang , Shiwen Zhu , Zhuoyu Wang

https://www.webofscience.com/wos/alldb/full-record/WOS:001171003900210

Objective
This research delves into the intricate relationship between psychological factors and travel behaviour choices during and after the COVID-19 pandemic, with a specific focus on the bus transportation system in Nanhai District, Foshan City. It aims to understand how psychological factors (e.g., anxiety, risk perceptions, and attitudes) impact passengers’ decisions regarding public bus transportation. The study spans three distinct phases (pre-pandemic, during-pandemic, and post-pandemic), shedding light on evolving travel habits and preferences in response to the crisis.

Methods
Grounded in the Logit discrete choice model, this study investigates psychological factors influencing bus travel choices in Nanhai District. Data were collected via questionnaire-based surveys on passenger travel behaviour, with regression analysis quantifying shifts in preferences. The model evaluates pandemic-related changes in passenger flow for conventional buses and assesses sustainability implications for both passengers and operations.

Results
Key findings include:

  1. A U-shaped age effect: Willingness to use buses decreased with age during the pandemic (β = -0.32, p<0.05), but increased post-pandemic (β = +0.28, p<0.01).
  2. Safety prioritization: 78% of respondents ranked “infection risk avoidance” as the top decision factor during outbreaks.
  3. Service quality demands: Post-pandemic passengers emphasized frequency (Δ+22%), operating speed (Δ+18%), and transfer efficiency (Δ+15%) compared to pre-pandemic levels.

Conclusions
The study reveals that:

Policy implications: Optimizing bus systems requires integrating real-time crowding information (RTCI) and contactless payment to address psychological safety needs.

Elderly travellers exhibited pandemic-induced behavioural hysteresis, maintaining cautious attitudes toward public transport even post-pandemic.

Purpose-specific travellers (e.g., commuters) showed resilient demand patterns, while discretionary travel declined by 34%.

Jiang, Zhonghai, Shiwen Zhu, and Zhuoyu Wang. “Research on the influence of psychological factors on travel behaviour choices during and after the COVID-19 pandemic: A case study in Nanhai District, Foshan, China.” INTERNATIONAL JOURNAL OF MENTAL HEALTH NURSING. Vol. 32. 111 RIVER ST, HOBOKEN 07030-5774, NJ USA: WILEY, 2023.